The B Corp certification, managed by B Lab, is making waves in the global business landscape, fostering a shift towards sustainable and ethical business practices. However, concerns are growing about the movement's expanding certification of larger corporations, leading to debates about its principles and practices. Despite these criticisms, the B Corp movement continues to gain momentum, especially in regions like the UK. Its future success will hinge on its ability to balance growth with its founding principles, and adapt to changing business landscapes while driving meaningful change.